Skip to content
EvolveWorks Blog

Toto Wolff Preparing to Sell Stake Valuing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to historic success in Formula 1

Mercedes team principal Toto Wolff is in final negotiations to sell part of his ownership stake in the Mercedes Formula 1 team.

This transaction estimates the Mercedes team at £4.6bn – an unprecedented figure for an F1 team – following the McLaren team were valued at £3.5 billion in a change of ownership structure in September.

Wolff, who owns a 33% stake of Mercedes F1, would sell a stake approximately 5%.

Wolff, aged 53 will remain as team boss and chief executive officer if the sale goes through.

Ownership Breakdown

Remaining partners in Mercedes F1 are Mercedes and industrial group Ineos Group, who both hold a third of the company.

A Mercedes spokesperson stated: "We will be making no comment on this. The governance of Mercedes F1 stays unchanged, and all three partners are fully committed to continued achievements of Mercedes-Benz in F1."

Financial Increase

The deal signifies a significant increase in worth of Mercedes F1 after Ineos Group acquired its stake for £208m in 2022.

This surge demonstrates the expansion in market values of F1 teams in the past few years as a consequence of the growing popularity of Formula 1 around the world.

This was also seen in the box-office performance of the F1 movie featuring Brad Pitt, which debuted in summer 2023 and has grossed more than $630m (£458m) at cinemas worldwide.

It is Pitt's most successful movie and the most successful sports movie to date.

Current Performance

Mercedes are runner-up in the team standings, trailing McLaren, with three races remaining this season.

Mercedes' primary racer British driver George Russell has secured victory in 2 of the 21 grands prix so far and is fourth in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a unprecedented eight straight constructors' championships and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

Written by

Heather Chavez

A digital strategist with over a decade of experience in helping businesses adapt to technological changes and innovate their operations.

EvolveWorks Blog

Type to search articles.